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POCO F2 Pro Global Version 6.67 inch Snapdragon 865 4700mAh 30W Fast Charge 64MP Camera 8K Video 6GB 128GB 5G Smartphone - Phantom White

The Poco F2 Pro has finally been unveiled by Xiaomi, and it might be one of the cheapest flagship phones of 2020. But even before the official launch, enthusiasts were bemoaning the fact that it was a rebranded version of the Redmi K30 Pro.
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Rebranding is a frequent strategy in the smartphone space and is usually done because some brand names are more popular in specific parts of the world. For example, Huawei released a phone under the Maimang 6 name in China back in 2017, but Maimang isn’t really known outside of South East Asia. So that same phone was rebranded to the Mate 10 Lite in the West, and the Nova 2i in Malaysia. We’ve also seen the Huawei P40 Lite launch as such in EMEA markets, but as the Nova 6 SE in several other regions.
Also, companies want to build a completely new brand in a region. One effective way to do this is to share a design with the parent company or stablemate. For example, the Realme 1 received that name in India, but it was actually released as the Oppo A3 in China and several other markets. We’ve also seen Oppo and OnePlus frequently share design elements or entire designs, such as the OnePlus X and Oppo A30 (seen below).
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What makes Poco different?

The Poco F1 was really a perfect storm for a debut brand family, as Xiaomi was able to not only craft a powerful flagship from scratch but also make it the cheapest Snapdragon flagship of the year. At ~$300, there really wasn’t much else like it. In fact, the only other similar devices on offer were the $420 Xiaomi Mi 8, $430 Asus Zenfone 5Z, and the $529 OnePlus 6.
It didn’t hurt that Xiaomi included very competent core specs for the most part, such as the aforementioned Snapdragon 845 high-end processor, at least 6GB of RAM, and a 4,000mAh battery. We also got a couple of extras, such as microSD storage, an IR blaster, a 3.5mm port (in a time where everyone was ditching it), and IR face unlock. In other words, Poco and Xiaomi set an incredibly high bar, and anything more than that ~$300 price tag would always be a difficult sell to Poco F1 owners.

POCO F2 Pro Global Version 6.67 inch Snapdragon 865 4700mAh 30W Fast Charge 64MP Camera 8K Video 6GB 128GB 5G Smartphone - Phantom White

 https://bit.ly/2BxySoC